The startup is geared towards scaling an effective user experience, travel portals, fashion websites and more. The platform allows you customize the message and the feature set of your application depending on the person you’re interacting with.
AB Tasty’s new $40 million funding round was led by Credit Mutuel Innovation with existing investors Korelya Capital, Omnes, Partech and XAnge also participating. Overall the startup has raised $64 million.
AB Tasty managed to close this funding round around the end of April. “We were supposed to close the round by the end of March and then coronavirus hit, which delayed the closing a bit,” co-founder and CEO Alix de Sagazan told me. But it seems like lockdowns didn’t derail the startup.
More recently, AB Tasty has been trying to make it easier to roll out new features and customize an app for a specific audience. It lets you hide features behind flags and trigger them depending on multiple conditions. For instance, you could progressively roll out a new feature to 10% of your user base, then 20% of your user base, etc. You could also hide features that aren’t available in some countries.
Overall, AB Tasty is trying to increase your average basket size, upsell your customers with other products, make customers come back more often and generate more revenue.
Originally from France, AB Tasty now has teams in many different countries, such as Germany, the U.K., Spain, Singapore and the U.S. “I moved to New York in September 2018. It’s been nearly two years and we’ve had tremendous growth since I arrived in the U.S.,” Alix de Sagazan said.
Revenue in the U.S. has jumped by 480% over the past two years and 60% of the company’s revenue now comes from outside of France. The company has around 900 clients, such as Le Bon Coin, LVMH, L’Oréal, Carrefour, Leclerc, Oui.SNCF, Sephora, Disneyland Paris, etc.