Asumsi.Co raises seed funding from East Ventures | FI SENSE


Indonesia-based digital media startup, has raised an undisclosed amount in seed funding from Jakarta-based VC firm East Ventures.

Founded in 2015 by Pangeran Siahaan a journalist and TV presenter, aims to “build a sustainable media ecosystem” by integrating tech into high-quality media content. It mainly focuses on politics, current affairs and pop culture. Most of its viewers are young.

“This investment will enable us to develop a technology infrastructure that will give us leverage while preserving the quality and cutting-edge approach that we’re known for,” said Pangeran Siahaan, CEO of

“We will use the investment, among others, to hire more engineers and build tech infrastructure. With those additions, Asumsi will be one step closer in creating a news platform that is supported by advanced monitoring and analytical systems to help us better understand our existing audience and reach new ones,” he added.

“Indonesia has many good stories that need to be told. We are looking forward to backing Pangeran and his team to build the platform to tell the stories,” said Willson Cuaca, Co-founder and Managing Partner of East Ventures.



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