Lusaka Grocery Delivery (LDG), a Zambian based women-led grocery delivery startup announced it has secured US$38.5k in seed investment according to a statement from CEO and founder Ngao Mutambo.
The investment was from Amano Capital, a Lusaka-based investment firm which raises capital to support Southern African tech startup companies.
Founded in April, 2020 by Ngao Mutambo, a University of Liverpool graduate, Lusaka Grocery Delivery seeks to bridge the gap between growing ecommerce companies in Zambia and their customers.
The startup also aims to tap into the remittances by Zambians in the diaspora to support their home. LDG has a platform where users either home or abroad can order groceries and pay online to be delivered. This makes it easy for Zambians in the diaspora to order and pay for groceries for their loved ones.
“The strategy to drive up sales in the diaspora market to then trickle down into the domestic target market. This is what energized my team the most. Changing customers habits requires patience so utilising a customer base that are comfortable in using the online shopping market will be a strong factor to future scalability” Mutambo said.
“People tend to think that to start a new business they have to come up with something new and dazzling, but that’s a myth — and it’s often propagated by fear. The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time. Understanding this was crucial in becoming relevant as the CEO of Lusaka Grocery Delivery Company. Our vision was to consistently meet consumers needs regardless of the economic, social, or environmental obstacles that may come with that,’ says added.