Nussbaum’s company raised $3million from famed venture investor Tim Draper, former Electronic Arts executive Doug Barry and longtime awards-show producer Joe Lewis.
Barry is not only backing the company, but he’s also coming on board as its first chief operating officer.
Much of this interest can be traced back to the hologram performance given posthumously by Tupac Shakur back at Coachella about eight years ago.
Nussbaum turned the excitement generated by that event into a business. He bought the patents that powered Tupac’s beyond-the-grave performance, and used the technology to beam Julian Assange out of the Ecuadoran embassy he had been holed up in during his years in London and making dead stars live (and tour) again.
Those visual feats were basically just an updated version of the Pepper’s Ghost technique that stage illusionists and moviemakers have been using since it was invented by John Pepper in the 19th century.
The PORTL is a significant upgrade, according to Nussbaum.