MindTickle, a startup that operates an eponymous sales readiness platform, attracts $100 million in a new financing round.
Softbank Vision Fund 2 led the Pune and San Francisco-headquartered startup’s new financing round, which is a combination of debt and equity. Existing investors Norwest Venture Partners, Accel Partners, Canaan, NEA, NewView Capital, and Qualcomm Ventures also participated in the round, which according to a person familiar with the matter, valued the eight-year-old startup at roughly $500 million, up from about $250 million last year.
The vast majority of this $100 million fund is equity investment, said Krishna Depura, co-founder and chief executive of MindTickle.
We used to live in a seller’s world, where buyers had a small selection of choices from which they could pick their products. “You wanted to buy a car, there would be only one new car model every four years. Things have changed,” said Depura, noting that customers today have no shortage of companies trying to sell them similar lines of products.
While that’s great for customers, it means that companies have to put more effort to make a sale. Regardless of what these firms are attempting to sell, they are competing with dozens of other companies, if not more, and trying to reach customers whose patience is dropping at an alarming level.