Bringing the buy-now pay-later model that transformed companies like Klarna and Affirm into billion-dollar businesses to small businesses across the U.S. has netted the payment and lending company Credit Key another $33.85 million in funding.

The Los Angeles-based company raised its latest cash from Greycroft, Bonfire Ventures, Loeb.nyc and other, undisclosed, investors, the company said.

“B2B e-commerce continues to expand at an incredible pace, but a great majority of merchants still lack the payment tools that their customers are asking for,” said John Tomich, co-founder and chief executive of Credit Key, in a statement. “As we equip more and more merchants with our point-of-sale financing option, we continue to see data that points to larger orders, fewer abandoned carts and improved customer acquisition.”



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