The-Wolfpack debuts with US$5M fund targeting D2C startups in SEA | FI SENSE


The-Wolfpack, an early-stage startup fund in the direct-to-consumer (D2C) sector, has announced its launch in Singapore. The VC firm will look to invest in startups in the consumer goods, leisure and media sectors, who require strategic capital to drive growth across SEA and Australia

Christened ‘The Wolfpack Pioneer VCC’, the US$5 million debut fund is focussed on helping early-stage startups in APAC to reach customers through smarter media and experience-first strategies.

The fund, which is fully subscribed, aims to be the venture partner of choice for startups in the consumer goods, leisure and media sectors — who require strategic capital to drive growth in nuanced markets across Southeast Asia and Australia.It will work closely with founders to scale strategically with impact by leveraging on its industry network with key C-suite decision-makers in the region.As per a press note, the team is in a stage of deployment with an eye on eight to ten companies.


The-Wolfpack claims investments are made with portfolio synergy in mind to give companies opportunities to collaborate and cross-sell with others. Portfolio companies will also be invited to a quarterly session where they will have the opportunity for knowledge-sharing and gain insights from corporate partners and industry leaders.

Furthermore, the team is eyeing an expansion into Thailand and has been identifying opportunities to bring their portfolio into the market and invest in early-stage companies there. “Most VCs will tell you to focus on one thing and do that really well but we’ve built enough major consumer brands to know that’s not enough to succeed in complex markets across APAC,” said Toh Jin Wei, Co-founder and Managing Partner of The-Wolfpack. “Products and services need to deliver experiences, inspire community advocates and create media ecosystems. That’s why we’ve launched The-Wolfpack — to help startup founders close this critical gap,” he added.



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