Barcelona-based Landbot, a ‘no-code’ chatbot builder, has bagged a $8M Series A led by the Spanish-Israeli VC firm Swanlaab, alongside support from Spain’s innovation-focused public agency, CDTI. Previous investors Nauta Capital, Encomenda and Bankinter also participated in the round.
We last chatted to Landbot back in 2018 when it raised a $2.2M seed and had 900+ customers. It’s grown that to ~2,200 paying customers, with some 50,000 individuals now using its tool (across both free and paid accounts).
Since its seed it’s also increased recurrent revenues 10x and is expecting growth to keep stepping up, fuelled by the new financing.
It says the coronavirus pandemic has supercharged demand for conversational landing pages as all sorts of businesses look for ways to automate higher volumes of digitally inbound customer comms, without needing to make major investments in in-house IT.
Landbot’s customers range from SMEs to specific teams and products within larger organisations, with the startup name-checking the likes of Nestlé, MediaMarkt, CocaCola, Cepsa, PcComponentes and Prudential among its customer roster.
“We are seeing strong traction from industries like eCommerce, Financial Services and Marketing Agencies,” CEO & co-founder Jiaqi Pan t. “The ecommerce segment is one we have seen the most growth in since COVID-19, where we increased 2x the number of customers from ecommerce industry.”
The new funding will be used to double Landbot’s team during 2021 (currently it employs 40 people) — with hiring planned across sales, marketing and engineering.
The startup, which launched its ‘no code’ flavor of chatbot builder back in 2017, previously relocated HQ from Valencia to Barcelona to help with recruitment.
Since Landbot’s launch, the burgeoning ‘no code/low code’ movement has become a fully fledged trend driven by demand for productivity- and lead-boosting digital services outstripping most businesses’ supply of expert in-house techies able to build stuff.
Hence the rise of service-builder tools that make customizable tech capabilities accessible to non-technical staff.