S’More, a dating app that’s focused on helping users find more meaningful relationships, announced that it has raised $2.1 million in seed funding.
S’More ensures that users can’t focus on physical appearance, because photos are initally blurred they gradually un-blur as you interact with someone. The startup has introduced new features like video chat , and it launched a redesigned app of the beginning of this month CEO Adam Cohen-Aslatei said it’s a “completely rebuilt product” with new features like real-time conversation prompts and the ability to pay to promote your profile.
Cohen-Aslatei also said that S’More’s focus on “anti-superficial relationships” is attracting a real audience, with 160,000 downloads in its first year and “thousands” of paying users, including a 50% increase in subscriptions after launching the new app in January.
Looking at how dating will evolve after the pandemic, Cohen-Aslatei suggested, “I don’t think we’re going back to the way things were.” He pointed to a recent survey of S’More users in which 80% of respondents said they hadn’t gone on a single live, in-person date in 2020.
“Do you want to meet for casual encounter on Tinder, or do you have to want to have a conversation get to know a real person on S’More?” he said. Assuming that many people will choose the latter, the next question is: “How do you make discovery fun? There’s got to be multimedia, video, audio, games, all of those features are part of our product roadmap … S’More will feel like Hinge meets Nextdoor.” (Apparently, there’s “a huge cohort” of users on Nextdoor who are single and looking for relationships.)