Digital experience analytics company Contentsquare has received a $500m investment led by SoftBank Group Corp.’s Vision Fund 2, bumping the technology company’s valuation up to $2.8bn.

The SoftBank fund will join existing investors Eurazeo , Bpifrance, KKR & Co., Canaan, Highland Europe and accounts managed by BlackRock Inc., most of which contributed to the latest funding round, according to the company.

Contentsquare, which uses technology to help companies better analyze and respond to online customer behavior, plans to invest the new cash in further developing its products and expanding into new geographies, including Asia, the company said. The company’s more than 750 customers include Gucci, BMW AG , Sephora, Verizon Communications Inc. and Rakuten Group Inc.

Contentsquare was founded in 2012 by Jonathan Cherki while he was a business school student in Paris, and the company now has over 800 employees world-wide. Mr. Cherki said Contentsquare has achieved a compound annual revenue growth rate of 121% over the last four years, declining to give specific revenue figures.

Contentsquare said its latest funding round brings the company’s total capital raised to date to $810m. Last May, it raised a $190m series D funding round led by BlackRock’s Private Equity Partners unit. Since then, the company has acquired software provider Adapt My Web and web performance monitoring company Dareboost SAS



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