Split.io closes US$50M Series D | FI SENSE
Software engineers programmer development coding a solution data.

Software engineers programmer development coding a solution data.

Split.io, a startup that has built a platform to help manage feature flags, announced a $50 million Series D .

Owl Rock was lead investor with participation from Northgate Capital and existing investors Accel, Lightspeed Venture Partners, Harmony Partners, Microsoft’s venture capital fund M12, Atlassian Ventures, and ServiceNow. The company raised $110 million in total including its $33 million Series C last summer.

CEO Brian Bell, who came on board at the end of 2019, says the company helps development teams deliver controlled rollouts of new features. “What we provide is essentially a platform that allows development teams to separate the deployment of code from the release of the feature, so that you can turn the feature on and off as needed, essentially toggle the feature and that’s what’s called the feature flag,” he said.

Bell says that when you can control the release of new features in this way, it can free up development teams to be more experimental. “The feature flag in many ways sounds so basic, but it’s an incredibly powerful concept and it allows development teams to turn features on for different users, and to control the rollout. And that fundamentally changes the way you build and release products,” Bell explained.

He says the real power of this approach comes into play when you combine this ability with data like performance data, user behavior data and business analytics to see the impact of a change on the application and users. What’s more, the platform helps manage flag bloat by alerting you to turn them off once a feature is rolled out to 100% of users and is no longer needed.

The company is growing fast and expects to be between 200 and 250 employees in the next 12 months. He says that it’s a tough hiring environment, but that he is cognizant of building a diverse and inclusive company in spite of the challenges. He says that when he came on board, he formed a DEI task force shortly after taking over, and brought in an outside consultant to help guide the conversation.

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