Senso, a provider of predictive intelligence to financial institutions, disclosed the closing of a $3 million financing round from a syndicate of investors with deep expertise in financial services, Software-as-a-Service (SaaS), and artificial intelligence.
The round is led by Mendoza Ventures (Boston, MA) and Breakaway Growth (San Francisco, CA), with participation from Luge Capital (Toronto, ON), Rising Tide (San Francisco, CA) and iNovia Capital (Toronto, ON). The investment will accelerate the expansion of Senso’s operations and product offerings into the US market.
Founded in 2017, Senso’s platform generates high-confidence predictive intelligence for financial institutions to predict behavior and take proactive steps to strengthen client relationships, driving improved retention and loyalty. Its cloud-based platform analyzes first- and third-party data to generate predictive insights about every consumer in the market, which improves over time.
“Now more than ever, financial institutions of all sizes need to take a proactive, data-driven approach to providing their clients with timely and personalized services in a way that builds loyalty and trust,” said Saroop Bharwani, CEO and co-founder of Senso. “We’ve made it intuitive and seamless for banks, lenders, and loan servicers to predict behavior, and make adjustments throughout the entire client lifecycle, so that each individual feels like a private banking client.”
“The Senso team is redefining how the financial services industry leverages predictive intelligence at a crucial moment in history when it needs it most,” said Mendoza Ventures General Partner, Adrian Mendoza. “Financial institutions, globally, require a competitive advantage to deliver delightful experiences, and the ones who adopt Senso’s data-driven strategy will be able to confidently build loyalty and lifetime value.”