Egypt-based company Brimore has raised $3.5 million in a pre-series A round spearheaded by Algebra Ventures with Disruptech, Vision Ventures, and already existing investors in the name of 500 Startups and Flat6Labs who has previously invested $800,000 in seed funding participation.
The North African social commerce announced this through a release to MENAbytes .
Brimore describes itself on its website as a social commerce and parallel distribution platform allowing local suppliers have nationwide coverage through a network of individual distributors (Mostly housewives) selling their products in their circles using all possible channels (omni-channel).
By doing this the company creates substantial efficiencies for all indigenous manufacturers and suppliers by elevating their branding distribution costs, thereby providing them with better demand coverage and allowing them to improve utilization. The platform also allows its active distributors, usually local women the opportunity to earn money while working from home.