Haus!, an Indonesia-based local made-to-order (MTO) drinks brand has secured US$2 million Series A investment from Sembrani Nusantara Fund a fund launched by Indonesian VC BRI Ventures.
This is the first commitment made by Sembrani Nusantara Fund since its inception in June 2020 but the fund is currently looking at many deals according to the press statement.
Started in June 2018, Haus! Is a MTO beverage brand that aims to serves middle and middle-low market segments with quality tea, milk tea, chocolate and coffee. It said its affordable pricing and scalable business model caters to the majority of millennials and Gen Z consumers in the archipelago.
The startup currently operates more than 100 stores across Greater Jakarta (Jakarta, Bogor, Depok, Tangerang, Bekasi) and Bandung.
“With this series A investment, we are excited to see Haus! continue expanding its offerings across second-tier cities in Indonesia. Its integration to our MSME thesis will also unlock a trove of mass-market B2C opportunities that we look forward to collaborating on,” said Nicko Widjaja, CEO of BRI Ventures.