Sanity raises $9.3m from Ev Williams, Threshold and more

sanity

A startup called Sanity that runs a platform to help businesses code and systems to manage content announces picking up $9.3 million in new funding.

The funding, a Series A, is being led by Threshold Ventures (the VC formerly known as Draper Fisher Jurvetson, rebranded in 2019 after none of the namesakes remained at the firm), with an interesting cast of others also participating.

Sanity  bills itself as a “content platform”, and the open-ended idea of what that could possibly mean is essentially the essence of what the company is about.

Led by co-founder and CEO Magnus Hillestad, it has crafted a set of tools that can help developers structure how and where content gets created, input and eventually presented to people, with its target audience being any organization or person that might be putting together a digital experience whose content is regularly updated and is not static.

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