Sendinblue raises $160m to build its presence in North America

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Sendinblue, an eight-year-old French startup that has built a platform to help small and medium organizations run all of their marketing has secured up to $160 million in funding.

Bridgepoint, Bpifrance, Blackrock, and previous investor Partech (which led Sendinblue’s $35 million in Series A in 2017) all invested in the round.

The money will be used to help the company build out its presence in North America where it grew 100% last year and to continue to add more tools to the mix, both organically and by positioning itself as a consolidator, acquiring smaller marketing tech startups. The company is also building CRM tools and other adjacent areas in the SMB back office so you can see how it might evolve. It’s profitable and is active already in some 60 countries with some 180,000 customers on its books.

SMBs (like retailers and brands doubling down on e-commerce) have long used the internet for marketing, but the recent pandemic, with its social distancing measures, has highlighted just how many people are spending time (and spending money) online, which has led to a boost in how organizations are using the internet to communicate with customers.

“The whole COVID pandemic has accelerated our business,” said Steffen Schebesta, who runs the company’s North American operations. “We’ve seen a lot of SMBs finding that they need to digitize in order to survive.”

It’s also notable that it’s a French startup raising a large growth round: it’s a signal of how companies from the country are scaling, filling out a mission that French President Emmanuel Macron set out to see the country produce (and invest in) more unicorns.

“Sendinblue has quickly become the leading digital-marketing platform for SMBs,” said Bruno Crémel, General Partner at Partech. “As demand for all in one platform increases, Sendinblue has a unique ability to succeed. We are thrilled to continue to support Sendinblue as the company accelerates its next phase of international growth.”

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